London Central Tower | Centre Point

Located at 101 Oxford Street in London's West End, the project sits directly above Tottenham Court Road Underground Station. Completed in 1966, the 117-meter-tall skyscraper spans 34 floors and was once an iconic architectural symbol of Britain. Centre Point's bold geometric design and honeycomb facade exemplify London's creative spirit of the era, and the towering structure remains a landmark of the West End.

The architectural design is the project's standout feature. After decades of use, Centre Point was acquired by London developer Almacantar, which commissioned Conran & Partners to restore, update, and transform the high-rise. The result is a striking modern residential landmark.

Strategically positioned at the intersection of Oxford Street and Charing Cross Road, the project occupies a prime location in London's bustling core with excellent transportation links and rich cultural heritage. Adjacent to Tottenham Court Road Station—a Crossrail hub and interchange for the Central and Northern lines—the site is served by multiple bus routes.

Surrounded by London's premier shopping district with over 300 major retailers, residents enjoy panoramic views of Buckingham Palace, the London Eye, Covent Garden, Mayfair, Soho, and other landmarks from their apartments. Cultural institutions like the British Museum, National Gallery, Big Ben, and Anthony Reynolds Gallery are all within walking distance.

Classified as a Grade II listed building, the restoration preserved the original design ethos. While the concrete framework was meticulously repaired, the glazed envelope was entirely replaced and redecorated to match historical aesthetics while meeting modern thermal and acoustic standards. The project prioritizes pedestrian experience over vehicles, with car ramps sealed to create a new ground-floor layout. External staircases were repositioned to enhance street connectivity without compromising architectural integrity.

The second floor features a dramatic 30-meter swimming pool and gymnasium, above which sits a residents' club. Floor plates measuring approximately 30x16 meters maximize natural light, with apartments from the 10th floor offering uninterrupted views across London.

Residents enjoy exclusive five-star facilities including a communal meeting room/dining area, lounge, and cinema. Interior designs blend historical character with cutting-edge technology, featuring abundant natural light and panoramic vistas.

The location provides unparalleled access to London's top universities. Prestigious institutions like UCL, University of the Arts London, University of Westminster, London Business School, LSE, and King's College London are all within walking distance or short commutes—making this a prime student accommodation investment.

Transportation

Transportation is effortless with Tottenham Court Road Station at the doorstep, complemented by nearby Oxford Circus and Covent Garden stations. Bond Street is one stop away, while Paddington and Liverpool Street stations are two stops via the Underground. The opening of the Elizabeth line (Crossrail) will further reduce commute times with a new station at Tottenham Court Road.